As social media continues to grow in importance for businesses of all sizes, the demand for social media marketers has increased significantly. But how much can you expect to earn as a social media marketer? In this guide, we’ll take a closer look at social media marketer salaries, including average salaries, factors that can affect salaries, and tips for negotiating your salary.
According to Glassdoor, the average salary for a social media marketer in the United States is around $50,000 per year. However, this number can vary significantly depending on a number of factors, including:
Social media marketer salaries can be heavily influenced by experience. Those with 1-3 years of experience might earn around $40,000 per year, while someone with 5+ years of experience could earn over $70,000 per year.
The location of the job also plays a big role in determining social media marketer salaries. Generally, salaries in large metropolitan areas tend to be higher than those in smaller cities or rural areas. For example, a social media marketer in New York City might earn over $70,000 per year, while someone in a smaller city might earn closer to $40,000 per year.
The industry that a social media marketer works in can also have a big impact on their salary. Generally, industries that are highly competitive or require a high level of expertise, such as technology or finance, tend to offer higher salaries for social media marketers. On the other hand, industries that are less competitive, such as non-profits or small businesses, may offer lower salaries.
Freelance vs. Full-Time
Another factor to consider is whether the social media marketer is working as a freelancer or as a full-time employee. Freelancers typically charge hourly or project-based rates, which can vary greatly depending on their experience and the scope of the project. Full-time employees, on the other hand, typically receive a salary and benefits package.
Factors That Can Affect Salaries
In addition to the factors outlined above, there are several other factors that can affect social media marketer salaries, including:
The skills that a social media marketer possesses can have a big impact on their salary. Social media marketers with expertise in areas such as analytics, SEO, and content creation may be able to command higher salaries.
Social media certifications, such as those offered by Hootsuite and HubSpot, can also help boost a social media marketer’s salary. These certifications demonstrate that a marketer has a high level of expertise in social media marketing and can help them stand out in a crowded job market.
The size of the company that a social media marketer works for can also have an impact on their salary. Generally, larger companies with bigger marketing budgets tend to offer higher salaries for social media marketers.
Tips for Negotiating Your Salary
If you’re considering a career in social media marketing or looking to negotiate a higher salary, here are some tips to keep in mind:
Before negotiating your salary, do your research to get a better understanding of what social media marketers in your area and industry are typically earning.
Highlight Your Skills: Be sure to highlight any skills or certifications that you have that make you a valuable asset to the company.
While it’s important to have a clear idea of what you’d like to earn, be flexible and open to negotiation. Consider other factors that may be negotiable, such as benefits, vacation time, or a flexible schedule.
Social media marketer salaries can vary greatly depending on a number of factors, including experience, location, industry, and whether you’re working as a freelancer or full-time employee. While the average salary for a social media marketer in the United States is around $50,000 per year, it’s important to do your own research before embarking on a social media marketing career.